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Another ironic thing is almost all hip hop related clothing brands were started because the white brands wouldn’t embrace or show love to our culture.
Adidas wasn’t showing RUN-DMC love so Russ started Phat Farm.
I believe iceberg wouldn’t show Jay love so they started Rocawear.
Obviously other brands followed after seeing the success.
For a while the rapper related clothing brands were all the wave but o guess that too kinda changed in the mid to late 2000s.
Recently there’s been a huge trend in luxury goods but it wouldn’t be so bad to revisit that era. We just have to value it the same.
The hard part about a purely luxury company is that at beginning someone has to say this is worth it. Virgil was lucky to Kanye and his legions of Stan’s willing to buy whatever Ye said was the wave. Kanye really should’ve just kept Off-white and Just Don under Donda but maybe that wasn’t an option.
There was definitely a big shift where all these "high fashion" brands became the "it" clothing to wear only. All those rapper brands you named, Karl Kani was hot through the 90's, Wu tang had Wu Wear. It was cool to wear black owned back then.
When I was in high school _'s would call you a bamma if you wasn't wearing one of the local DC brands.