Owner of resell company “West Coast Streetwear” mom is a VP at Nike - UPDATE - mom forced to step down

[KHUFU]

That's actually funny because they used to put stand alone foot lockers in the hood back in the 90s. I don't think I've ever seen one in a suburb back then lol.

Dr.Jay's wasn't located in Greenwich CT.

 

[WASHED KING]

Still can't find the Full house x Jordan 6's.

 

[Air Champa]

One thing I never understood was dudes wanting to play pick up games of 21 in their new Jordans. I'm supposed to guard you, but I have to be really careful not to mess up your shoes while I do it. Come on, man

 

[Mark Antony]

Yeah Do The White Thing was a classic suburban movie with sneakers intertwined.

 

[bmandagod]

Jordan’s were the official white stereotype for black and brown drug dealers along with pagers, gold chains, and rims. Something else that can’t be argued

Its still this way ALOT of places down south lol. Minus the pager of course lol..

 

[Mark Antony]

Anyone else only allowed to get 1 pair of sneakers for the entire school year?

Sometimes two school years depending on growth and condition of shoes.

This, but once you were old enough to figure out how to get it, you got it, including everyone else in the hood or at school. At least in NYC.

 

[blastercombo]

The denial in here is hilarious. The argument has bent so far. “So you think zero white people ever bought Jordan’s??!?!???!???”.

 

[mr z]

People from NYC trynna stake claim to Jordans goin pop though?

 

[blastercombo]

Yeah Do The White Thing was a classic suburban movie with sneakers intertwined.

Don’t forget Mars Whiteman

 

[Mark Antony]

What?

Know what though, My fault stepping into it with the sneaker weirdo side of NT, y'all be good.

 

[KHUFU]

People from NYC trynna stake claim to Jordans goin pop though?

Did you know that Spike Lee is from Brooklyn?

Do you know, do you know, do you know?

 

[kingjay718]

One thing I never understood was dudes wanting to play pick up games of 21 in their new Jordans. I'm supposed to guard you, but I have to be really careful not to mess up your shoes while I do it. Come on, man

Right! I’ve seen fights break out over this back in my day. Get the hell out of here! Me personally I never intientionally tried to scuffed someone else kicks in play but c’mon

 

[KHUFU]

How are these dudes gonna come on here, then NOT know that Nike hired Spike to do his thing, because he was from Brooklyn?! Jordan was BORN in BK, so the real estate and marketing was already in effect!

A Black man born in Brooklyn, one who wore his shorts baggy, and wore gold chains on court...

...yup, sounds about WHITE.

 

[Air Champa]

Right! I’ve seen fights break out over this back in my day. Get the hell out of here! Me personally I never intientionally tried to scuffed someone else kicks in play but c’mon

Same here lol. Some dudes wanted you to pay for them a new pair of shoes if you messed up.

Like I'm sorry I can't control where I land after coming down for a rebound very well. Maybe your foot shouldn't have been near mine at the time.

 

[wballz]

Can't hate, I would so the same thing for my kids if I had that influence in Nike. No different than what Marcus Jordan is doing.

 

[gry60]

It's not gentrification because the middle-class is what built the brand from the very beginning. There was never a time when Jordans were only for the hood. White people have always bought them.

Keep living in your fantasies and ignorance.

I don't think that's the question that's being discussed. I think what is being discussed is "who made athletic footwear cool outside sports activities?"


For a long, long time, mainstream (suburban) America didn't consider sneakers as part of a formal attire.

Who made it "cool" to wear Jordan 11s to weddings/graduations? (Not that I personally think that's cool, but we're not talking about personal preferences here). Can you imagine the children in Bill Clinton's family walking on the stage of the presidential inauguration, rocking $1000 sneakers with their suits? You know what the response from the media and "proper society" would have been in 1993.

Assigning a certain level of value to sneakers came from hip hop/basketball culture, activities that have drawn their cultural cachet from urban, mostly black american communities. Suburban America always treated sneakers as a commodity (consumable); that wasn't the case in urban America, which was the first to look at sneakers as assets.

 

[vood99]

I don't think anyone was looking at sneakers as 'assets' prior to 2010-2011, cats just wanted good looking sneakers and they still do.

 

[OGponson]

kinda Had to be there. It wasn’t just Jordan’s. Urban culture and style blew up period once movies like colors and new jack city and NWA and stuff like that blew up.

 

[getback]

kinda Had to be there. It wasn’t just Jordan’s. Urban culture and style blew up period once movies like colors and new jack city and NWA and stuff like that blew up.

And Doogie Howser and Seinfeld and Saved by the Bell.

 

[spiderjericho]

kinda Had to be there. It wasn’t just Jordan’s. Urban culture and style blew up period once movies like colors and new jack city and NWA and stuff like that blew up.

Krush Groove, Style Wars, Breakin, etc.

Dapper Dan, Gucci. Lo Lifes

Big was wearing Coogi in the 90s.

Sawtee (sp) and rappers made Birkin a household name.

I really don’t know what the argument is.

White peoples own these brands. They sometimes intentionally use Black men and women to sell their shoes that were made in Asia to republicans, democrats, hipsters, etc eg Jordan Brand with Spike, Mike, etc. There are times when they don’t intentionally use black men and women eg Polo, Tommy Hilfinger, Gucci, Versace, etc. Then we navigate into racial and class based waters.

 

[OGponson]

i don’t care what white actor wore them on what sitcom. It doesn’t change what was happening in daily life. Using these old pictures to prove a point about how things were back then is crazy. imternet pics and tv sitcoms must be some people’s point of reference. Still like that to this day I see.

 

[getback]

 

[noshoegame]

Michael Jordan made everyone want Jordan's.

 

[KHUFU]

ALL SNEAKERHEADS MATTER!!!

 

[spiderjericho]

Michael Jordan made everyone want Jordan's.

But who made the Jordan’s? Who profited off of them?

I recognize he’s the GOAT. But to Nike he’s probably like Uncle Ben’s.