I'm 40 and I listen to travis. In a party setting, turning up with ladies, travis and pi'erre bourne are the vibes. That said, I'd never take my 8 or 11 year old sons to a travis concert or any concert by artists i listen to. Although kids listen to travis, probably bc of fortnite and jordan, it's adult music. The concepts and themes aren't for children.
Being 40 in '21 is a bit different from 40 year olds when we were kids. We are much younger old ppl in our generation, if that makes sense. Travis is not solely to blame for this, although he does have blood on his hands as well. In college, i was listening to 3-6 mafia bc i loved the frequency of the beats/production. Travis is the '21 hypnotize mindz from a production standpoint. Also, he has perfected autotune. From a sonic standpoint, travis is pretty much at the very top of the game. His production is so perfect, it doesn't even really matter how he raps or what he's saying.