- Feb 3, 2012
- 7,264
- 14,980
I think what’s happened is brands started making releases ‘unisex’. So now their ‘mens’ production run includes what used to be the women’s run (up to mens 10.5) and their associated production numbers. Thing is… women still don’t buy sneakers in the numbers the brands hoped they would. So maybe it’s just more small sizes and not less big sizes than it used to be. Or maybe they redistributed the whole run. Maybe a combo of both depending on the SKU. Either way the brands have to be seeing the same thing and they’ll eventually adjust.