- Oct 29, 2018
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Nimbus clouds on NB.com -> https://www.newbalance.com/pd/made-in-uk-991v2/U991V2-44568.html?dwvar_U991V2-44568_style=U991LG2
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continue their campaign of being next/now.
james worthy was probably their biggest oneI was thinking about how NB signed Coco Gauff when she was 14, and it paid off last year when she won the US Open, and will continue to be extremely marketable
and with other endorsements like Ohtani, they’re just making really good deals in general, which is crazy cos I can’t recall any athletes they sponsored from when I was growing up
Actually came from the air tuned max (I think that’s what it was called) from 99 or 2000also JFG releasing a shoe that is a ripoff of a Skepta Nike
What do the GRs have to do with the lackluster collabs?there was a time before collabs existed. and the GRs were bangers
there was a time when collabs started. and the GRs were bangers
there was a time when collabs were bangers. and the GRs were bangers
there was a time when collabs sucked. and the GRs were bangers.
NB has always been known for their GRs to be as good or better than their collabs.
Lackluster collabs isn’t specific to NB, it’s the whole industry. Wake upWhat do the GRs have to do with the lackluster collabs?
LOL What do other companies have to do with this? what thread are we in?Lackluster collabs isn’t specific to NB, it’s the whole industry. Wake up
Collabs are played out. Comments like yours make the assumption they’ve always been part of the makeup of a company’s product. Collabs are a fad that have become oversaturated and the storytelling has become trash. Most of them need not exist and you’re acting like they drive NB or any other brand. They don’t.LOL What do other companies have to do with this?
How can you agree with me and disagree with yourself and the same statement?Collabs are played out. Comments like yours make the assumption they’ve always been part of the makeup of a company’s product. Collabs are a fad that have become oversaturated and the storytelling has become trash. Most of them need not exist and you’re acting like they drive NB or any other brand. They don’t.
You called out a retailer-exclusive cw as something new when they’ve been doing it with the JD brands for some time and focused on 3 collabs like they’re driving the brand. You don’t seem to have the pulse of what’s going on hereHow can you agree with me and disagree with yourself and the same statement?
The new balance, X shoe palace volcano pack is new regardless of how many collabs they’ve had in the past.You called out a retailer-exclusive cw as something new when they’ve been doing it with the JD brands for some time and focused on 3 collabs like they’re driving the brand. You don’t seem to have the pulse of what’s going on here
ah that's right. thanks for correcting meActually came from the air tuned max (I think that’s what it was called) from 99 or 2000
they have nothing to do with them. which is my pointWhat do the GRs have to do with the lackluster collabs?
They’ve been doing one every season for at least 3 seasons now. It’s part of an ongoing strategy you’re looking at incorrectly IMO because you’re not the target for it.The new balance, X shoe palace volcano pack is new regardless of how many collabs they’ve had in the past.
New balance just released a volcano themed collab with salehe in January… Why would you release another volcano themed Collab with another company three months later? Where is the creativity in that? All of the collabs, stories that go with them are ripoffs of Nike or Jordan brand. What’s the point of even having Collabs to begin with if there’s no thought put into them? And who said anything about what’s driving the brand? That’s what you got out of my post a few pages back?
Brother, this long paragraph that you posted literally has nothing to do with my original post.They’ve been doing one every season for at least 3 seasons now. It’s part of an ongoing strategy you’re looking at incorrectly IMO because you’re not the target for it.
And if the collabs are ripoffs of JB/Nike, those were ripoffs of ASICS and others. The concept isn’t that novel for any of these shoe companies.
Takes like yours come off as short sighted because you seem to think everything is geared to the hardcore sneakerhead, and needs to be.
It’s the same poor thinking that writes the 9060 off as a loser for NB when it’s their most successful new model in years (maybe even decades). It doesn’t all have to be for you. NB is still doing a great job, but they didn’t sign Ohtani or MHJ to increase their appeal with sneakerheads. They’re doing a lot of work in a lot of areas to grow the company. By almost any metric it’s working.
Getting shelf space and winning over JD as a bigger partner is a huge deal when you’re competing against Nike and Adidas. A lot of parents still shop at those retail stores. Growing youth sales gets people into the brand from a young age. Getting more mom purchases increases their profile as an in brand for the yoga pants/runner mom market which is huge. Exclusives with themes in models like the 1906, 9060, 2022 aren’t targeted at most of us even if there’s crossover now and then.
It’s short sighted because bigger profits means reinvesting them faster into passion projects, many of which would likely benefit shoe freaks like us.
But I also find it shortsighted because NB recognizing that collabs have become oversaturated shows good understanding of the market. CWs like the recent 991v2’s and now the 993 and even some of the recent v6 GRs are taking collab design cues and tones and turning them into quality product all from NB.
The former was rolled out 6 mos ago with a high profile collab and is a pretty big hit 6 mos in at a high price point with fewer discounts so far. That’s building brand value and in some cases delivering better value at MSRP for the consumer compared to higher priced collabs that look similar.