- Sep 7, 2012
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To understand, consider the league's position. The problem the NBA needs to solve is not how to eliminate every flop from the game. The problem they're trying to solve is how to keep the league from looking foolish in the media and online day in and day out. They acted on this issue once that became a daily reality, through Jeff Van Gundy's routine rants on game broadcasts, #FlopoftheNight, and a growing class of "wow that was a whopper of a flop" chatter.