I'm sure Nike must have a reason for not giving these kinda options. But I honestly don't see not ONE downfall or negative to doing this. Nike would be raking in the money. There would literally be damn near no aftermarket anymore. They could release the official color than a month later give the option to ID that exact same shoe for a limited time, maybe a month or two, then stop. Where is the bad at for Nike?
EXACTLY!!! You miss the first wave at $270+tax, no worries just ID it in a month for $315 or $335+tax from Nike instead of paying a reseller $800. EVERYBODY (except resellers) wins, please someone tell me where the bad would be. You'd still get the high demand and release day frenzy because people still want to buy the cheaper retail release day price so the demand isn't hurt. And Nike gets all the money from those willing to drop $800 on the aftermarket shoe with ID's.