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Everything is already being run by Fanatics and now the new flagship NBA Store opening in NYC will be as well. Like many modern brick and mortar retailers they are fully integrating the online shopping experience. Basically products will overlap with the online system and can be ordered in store when sizes run out.
Its already confirmed that they won't be carrying Authentics in store this season. This leads me to speculate that no new authentics will be available online with customization options as they currently exist. Probably will be +0 length pre-customized superstar players and that's it. Who know what happens when Nike takes over.
http://recode.net/2015/06/04/the-nba-hires-a-tech-company-to-run-new-flagship-store/
Its already confirmed that they won't be carrying Authentics in store this season. This leads me to speculate that no new authentics will be available online with customization options as they currently exist. Probably will be +0 length pre-customized superstar players and that's it. Who know what happens when Nike takes over.
http://recode.net/2015/06/04/the-nba-hires-a-tech-company-to-run-new-flagship-store/