What’s up with the strange color combos that come out. Wouldn’t Nike make a killing by releasing more favorable colorways. I speak on the colors that are not selling quickly. I see this on Jordan’s also.
I think they do this intentionally, they know these combos will sold out because of sneakers lovers, and they also know when they will release colorways more wearable there would be a waiting, so they will sell them very quickly, so, instead of only sell which is easy to sell, they succeed to sell colorways only sneaker lovers can wear + the other ones.
If you don't do it your way and follow the customer, you don't create this waiting, you have to surprise him even if he has to dislike it.
That's why Nike is number one according to me. It creates shoes for every one, hipsters, sneakers lovers, thugs, athletes, average buyers but not only these last ones.
When other brands focus on the average ones and miss a market share, with years their brand become cheap.
Or they only have a few models people are interested in.
When I think about Fila, Adidas, or Reebok, I don't think of so much classics than Nike.
Even if they play it nostalgic. By having created Jordan brand inside Nike and having surprising colorways, they imposed their personality.
It's that to be a leader, not a follower. You have to make decisions people will dislike.
Hope I am not so much off topic
