Those colorways are popular because of Mike, not Kanye.
I agree Mike is the main reason......these are HIS shoes of coarse he balled in em and made history
BUT
its 2013
the beast are real! the resellers are real!
1. Kanye wears something...........The rappers/entertainers slowly flock and copy (think Givenchy as a example)
2. the hypebeast and hipsters see they favorite artist/entertainers with something they flock and copy
3. resellers see the hype from the Beast n Hipsters plus the actual OG collectors and say "we can make money off this ima cop as many as i can and cash out"
Jordan making stuff limited plays a part in it too
Im not saying Kanye alone creating this but he plays apart of the hype