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While I agree with this sentiment and I think you are right, Jordan 1s are Nike/JB’s bread and butter.
They cost about $20-$30/pair to produce but have a pretty high profit margin due to people seeing them as a higher end item than regular Dunks or AF1s.
I think what will happen is Nike/JB’s will cut production numbers and number of releases on OG AJ 1s while ensuring Mids, etc. are well stocked. This will slowly bring hype back but I don’t think it’ll hit 2020 levels because, quite frankly, the government isn’t handing out people tons of money to do nothing lol
I’m totally in agreement with this possibility too. Jordan 1s are personally the only JB item I’m interested in.