They raised prices significantly across the board in 2015, the year when Chis dropped, I think that had more to do with it than just hype.
Remember, OG Jordan 1s used to be $130 retail in 2014 and GR retros were $150-$170 but were increased to $190 in 2015.
I’ve noticed JB historically uses coveted retro cws to sell price increases with the “this version is better than the last” strategy (I.e. basically every Jordan 11 OG cw holiday retro) which is ironic because people probably accept the price increase simply because “well, it’s a lot cheaper than paying resale for the last retro of these...” I bet we see Chi 1s drop with a $200+ retail price point, it’s not even a matter of “if” but “when” at this point.