What's up guys? I'm a third year business student writing my Bachelor's thesis right now.
I'm doing it about sneaker collectors, and right now I'm specifically interested in sneakerheads who are not interested in / or have stopped collecting/buying Air Jordans.
It would be a huge help if you guys had the time to answer one or more of the following questions
1. What made you stop collecting or buying Air Jordans, or not start at all?
2. What would have to change, in order for you to get interested in Air Jordans again?
Thank you!
1. I'll break this down for you, sir:
a. I have not stopped collecting Jordan's. I am a very discerning consumer, meaning I buy what I like -and more importantly... want. Thus, as a 30+ year-old who helped create the culture, I purchase (mainly) OG color ways.
b. The retro + color ways are, for the most part, garbage. I do not find anything appealing about the overwhelming majority of them. They are childish, and ugly.
c. I don't really care to look like a child. Too many children running around with Js on, which stigmatizes them -to an extent.
d. I aspire to purchase a home, and struggle to bring myself to pay $200 for a pair of kicks. I have too many as is.
e. With that said, I will be purchasing the XI Citrus Lows, and the Chicago 1s. They are OG CWs, and I grew up on them.
2. Quality over quantity.
a. Many are cheaply made, so quality products would help.
b. There are so many retro + color ways dropping that it is, in my opinion, cheapening the brand -despite their ability to charge more. Too many pairs on the market. Everyone has a pair. Kind of whack, which is why I keep freshly bought pairs on ice for a loooooooooong time.
c. Back to the stigmatization. Js are associated with lowlives. Let's be honest, there are plenty of lowlives that where them. Look no further than the news stories about dudes getting shot and killed for a pair, people getting robbed, or strong armed by scum bags that want yo cut to the front of the line. I can go on and on, but you (should) get the point.
3. I'm adding this.
At my age, I find quality shoes more appealing. They are MUCH more valuable, stylish, and durable, because... they are made with better quality products (2) and therefore more justifiable to buy for the higher price point (1).