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Originally Posted by Clutchshooter
Someone's going to have to explain how that logo pertains to Rudy Gay..
Actually starting to despise the use of hyperfuse on things, but Westbrooks are actually pretty dope.
The project was to develop a logo for NBA player Rudy Gay for use on his footwear and apparel. The logo concept was based on Rudy's personal interests and inspirations.
The mark is composed of two letters: R and G. The letters are integrated together and then reflected to create a more aggressive composition.
What Rudy likes:
Ferocity (Lions)
Refined craft (streamline)
Sport
I'd post the link from the creator of the logo but he took his profile page down. The right side of the lettering looks like D and Y too to make "RUDY".