- Jun 3, 2004
- 734
- 173
It looks like they did a similar thing here as they did to the Flight Huarache retros a few years ago. It's like they scaled-down the upper, which necessitated the changes to some of the lines and geometry. That side panel that runs from the heel down to the midsole above the outrigger follows a different path because the entire upper isn't as tall/large.
I assume Nike does this BS because by actually making the shoes "smaller," it means less material is required to create the upper, which logically costs less and increases the profit margin. Or (and this seems less likely) maybe some geniuses at HQ think people today prefer less bulky shoes, and slimming down these old '90s silhouettes will make them more appealing to modern buyers. I doubt that's the case, since models like this are obscure niche ones that only are going to appeal to old folks like some of us in here, in the first place. I have, however, wondered in the past if the Jordan 1 mid didn't come about because Nike planners thought that not a lot of people wanted to wear true '80s-style high tops anymore. I dunno.
My company just hired a new marketing director ... and he comes from Nike where he was apparently one of Kobe's main guys there, and he also led marketing for JB. I haven't even met the dude yet thanks to covid and working from home, but at some point I'm going to get to know him. And do I have questions for him
this guy??
https://www.linkedin.com/in/andymiguel/