- Jan 20, 2014
- 119
- 33
No they are not no where near direct competitors lol that has to be the most insane statement I've heard in a while. Jordan brand sold 2 billion last year. Kobe 35 million and Lebrun 50. If those two brands are that far behind Jordan. I don't even know how you can even say they are competitors. And a marketing strategy is judged by how much money they make so in that case Jordan brand is almost 10,000 times more successful than li ning literally. And I'm not in the habit of comparing a 40 year old brand to a new one this is just a response to you calling them direct competitors and comparing marketing strategies. Jordan brand accounts for 85 percent of all basketball products sold in the world. Would it be a better marketing strategy for them to increase quality and release in lower numbers? Or continue releasing 500,000 plus pairs a week that sellout relatively quickly and every so often bring hype back up with a new doernbecher, theme, or collab?
It's like saying coke and some unknown drink are not direct competitors. Size does not matter in the context that I'm talking about. What matters is that they both make basketball shoes. People only have so much to spend on. In THAT sense yes, they are direct competitors. You're purely looking at it from size. That's irrelevant.
To be clearer, I'm saying they compete for the same customers, not who's bigger.
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