Brand Jordan's golden screw-up was giving the athletes that they contracted their own individual signature shoes. I've always felt that the marquee Athelete's that are signed to Brand Jordan should all be wearing the flagship Air Jordan signature shoe in their own team colorways.
The Melos, the Fly wades, and the rest shoes on that level of the Jordan shoe pyramid should be exclusive to elite college programs, and the lesser know stat sheet fillers of the NBA with less star power. You give these shoes the generic names like the Jordan tripple treat, the Jordan Swingman, the Jordan Fastbreak.
If D-Wade was associated with the Air Jordan sig shoe, I'm certain that Li- couldn't convence him to jump ship.