I don't see your Jay point at all and I agree it's hard for artists to evolve especially in hip hop
Jay has tried stuff, nothing seemed that risky to me. Marrying Beyonce could be consider evolving and it definitely helps his name.
WTT...he sounds old and dated while his young partner in crime brings all the excitement and entertainment
Blueprint 3...far from evolving, the same recycled style and another radio friendly album
AG...back to his roots supposedly
Kingdom Come....trash (more pop music from Hova)
Black Album...his risk was claiming he was retiring and claiming he was the best. It worked for him. The world crowned him
I don't see how Jay has evolved. He made some good money and has given an amazing illusion. Don't think NaS has evolved. Don't think Eminem has evolved. I'm not even a big Em fan like that and I hated him a long time because he is a corny white boy but I don't care. Talent is talent.
And to people saying they can't relate, I don't relate to a lot of his music either but you gotta recognize the talent. All the rappers I listen to, I can relate to 3-4 of them max.