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if jordan switched to adidas i think everyone would follow as long as his retro's looked the same. lets be honest people buy jordans because of the retro's.
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Rock I have to disagree somewhat on the "consumers want what they want" statement. I'd amend that to "consumers want what they're successfully marketed to want." Assuming relatively equal product (which most sneakers are at this point as far as wearability goes) marketing is king, and Nike is king of marketing their product. Even something like Nike+ and fuel points (aka a bs metric that exists for no real reason) is EVERYWHERE. I can't even use twitter anymore because every remotely Nike affiliated feed constantly talks about hyperdunk+/fuel band rewards and measurements. I see something about adidas, new balance, etc. once in a blue moon on any social media or any media platform.
Also, this is one helluva thread and I wish more knowledgeable people would contribute; I know there's more than 3 people with direct experience in the field on this board.
Presently, Nike's marketing has gone into overdrive. The Olympics has them on the world stage again, with really no competitors. They are everywhere. On Team USA, they have all Nike endorsers, which must make Coach K sit a bit easier, since he does not have to do this any more...
Is this thing about Country and athletic competition, or simply marketing product?
Whats up guys, It's probably been asked but how was the pay in your division at NIKE. I'm sure the perks where awesome but besides that was the pay good enough to look pass the perks you got. In other words was the pay sufficient enough to still work there even if it involved not receiving any sort of perks.
The deal was that Jordan would branch off into his own thing after a certain amount of time, still owning the designs, those under HIS branding. The 1, which was the only one with a swoosh, is Nike's, as I was told.
Presently, Nike's marketing has gone into overdrive. The Olympics has them on the world stage again, with really no competitors. They are everywhere. On Team USA, they have all Nike endorsers, which must make Coach K sit a bit easier, since he does not have to do this any more...
Is this thing about Country and athletic competition, or simply marketing product?
Yup. You've got to remember, this deal was in place before the influence of the Retro market. Nobody knew how big it would be, including Nike.
My dude, I can't comment on the upper level and executive positions but some of the people I knew working at midlevel, lower and entry positions said that the pay was average at best. The employee discounts were a nice perk and there'd be other freebies and giveaways. After a while though, all the Nike product in the world is not going to offset today's high cost of living and other expenses. There are some die-hards who completely embrace the Swoosh and the Nike/JB subculture but most I knew used their work experience at Nike to move onto bigger and better things. Nike IMHO is one of the best if not the best marketing company - if you're planning a career in marketing and/or sales a stint there would benefit you. Just try to keep things in perspective and keep moving onward and upward in your career.
If you take a look at Dwight's right shoulder, I think that you'll see a swoosh there.
This was Nike's doing. They are greedy, and then not about anything other than their bottom line. This is cool business wise, but also unethical, as the Olympics are supposed to be about athletic competition, patriotism, not brand loyalty.
What it is, is the Jumpman, that's his. Referring to the question I posed to Rock, do you think that Nike would be able to retro the XI with a swoosh, then expect it to be taken seriously? Let's take ANY of the shoes from Brand Jordan that feature the Jumpman, then replace the logo with the swoosh. Unlike Jordan taking Nike Air off the back of the III's, Nike taking the Jumpman off of an obvious pair of Air Jordan's, will suddenly appear as variants.
Now let's say Jordan took Nike to court, if they decided to do something like, reissue a shoe without Jordan's consent, then featuring a swoosh or Nike Air, can ya' guess what will happen? They can get away with it with Webber's former shoe, Garnett's former shoe, even Kidd's and Penny's, but not Jordan.
Have any of you taken a look at LeBron's line recently? Where's his logo, and then where is the swoosh?
What it is, is the Jumpman, that's his. Referring to the question I posed to Rock, do you think that Nike would be able to retro the XI with a swoosh, then expect it to be taken seriously? Let's take ANY of the shoes from Brand Jordan that feature the Jumpman, then replace the logo with the swoosh. Unlike Jordan taking Nike Air off the back of the III's, Nike taking the Jumpman off of an obvious pair of Air Jordan's, will suddenly appear as variants.
Now let's say Jordan took Nike to court, if they decided to do something like, reissue a shoe without Jordan's consent, then featuring a swoosh or Nike Air, can ya' guess what will happen? They can get away with it with Webber's former shoe, Garnett's former shoe, even Kidd's and Penny's, but not Jordan.
Have any of you taken a look at LeBron's line recently? Where's his logo, and then where is the swoosh?
If I understand you, then we are at the stalemate I mentioned...Nike owns the designs (worthless without the Jumpman) and MJ owns the Jumpman (worthless without the design).
Jordan can design the future with another company....Nike can brand the future with another stud. Stalemate.
They are better off together. And I think MJ is better with NIke...his star will fade eventually.
Well not to question what it is that you are suggesting, but I spoke with, then have a relationship with someone who was incredibly high up with Nike, someone I consider a friend who is trustworthy, and has worked with my own firm on a few events, in which I've met and have had discussions with Micheal himself.
Now there are some things that he would not discuss, but my buddy did after Jordan left the events, and was willing to do so.
There were several occasions where Jordan was going to leave Nike for Adidas, and this time it was over the percentages he was to receive in regard to sales. At that time, he was only getting around one percent of the profits from the shoes that bore his name. His deal was renegotiated, with him being able to run his brand after a certain amount of years, with product only bearing his name, and then not the Swoosh, giving him ownership over his name and branding. Anything, including designs, that resemble or is associated with his name, is HIS. This was proven recently when Jordan recently sued this company.[if IE]><embed src="" type="application/x-shockwave-flash" wmode="transparent" width="640" height="390" /><![endif]This sets legal precedent, this isn't Nike suing over the usage of Jordan's name, this is JORDAN suing for Jordan's name.
Rock, I am certain that since you have been affiliated with Nike, then possibly still have friends there, so you cannot say what I can.
If Jordan leaves Nike, everything that has his name, any affiliation, goes with him.
Say if Jordan was to leave Nike, do you actually think that Nike would be able to retro the XI, without Jordan being mentioned at all?
Can't happen, and that is why Nike can take Webber's name off his shoes, Duncan, Kidd, Penny, because their deals were different. If that were not the case, then you'd see Nike Air all over those retro's, and then even the new Jordan's as well.
I'd love to see what they'd call Kobe's shoes after they take his name off of them...
Interesting thread, to say the least. As a consumer, if Jordan Brand ever left Nike, I seriously doubt I would buy Jordan's again. I grew up on both logos being connected to each other. It's sad to see where the brand was in the 90's and where it's at today. Sure, profits may prove otherwise but the brand(s) have diminished.
I think it was AKA that mentioned Nike Running isn't taken serious and I can attest to that. Ask any serious runner and you'll hear names like Asics, Brooks, Saucony before you'll hear someone mention a Nike running shoe. Casually, it's a nice shoe but it is no way near what Asics and the other brands are doing to help runners.
Well not to question what it is that you are suggesting, but I spoke with, then have a relationship with someone who was incredibly high up with Nike, someone I consider a friend who is trustworthy, and has worked with my own firm on a few events, in which I've met and have had discussions with Micheal himself.
Now there are some things that he would not discuss, but my buddy did after Jordan left the events, and was willing to do so.
There were several occasions where Jordan was going to leave Nike for Adidas, and this time it was over the percentages he was to receive in regard to sales. At that time, he was only getting around one percent of the profits from the shoes that bore his name. His deal was renegotiated, with him being able to run his brand after a certain amount of years, with product only bearing his name, and then not the Swoosh, giving him ownership over his name and branding. Anything, including designs, that resemble or is associated with his name, is HIS. This was proven recently when Jordan recently sued this company.
This sets legal precedent, this isn't Nike suing over the usage of Jordan's name, this is JORDAN suing for Jordan's name.
Rock, I am certain that since you have been affiliated with Nike, then possibly still have friends there, so you cannot say what I can.
If Jordan leaves Nike, everything that has his name, any affiliation, goes with him.
Say if Jordan was to leave Nike, do you actually think that Nike would be able to retro the XI, without Jordan being mentioned at all?
Can't happen, and that is why Nike can take Webber's name off his shoes, Duncan, Kidd, Penny, because their deals were different. If that were not the case, then you'd see Nike Air all over those retro's, and then even the new Jordan's as well.
I'd love to see what they'd call Kobe's shoes after they take his name off of them...
Yeah if Jordan went to ADIDAS i dont think we would see any asidas signs on jordans shoes. they would remain the same as they are now but just with better quality. I do think the sneakerhead trend will hit its peak in the next year or 2 just like when everyone wanted throwback jerseys for a couple of years. The true sneakerheads will stay just like the people who wear throwbacks like myself who continue to wear them.I wouldn't say that Brand Jordan has diminished, as much as it's beginning to change and grow its customer base. Most of the people on this site that joined any substantial period of time ago are from a time when collecting sneakers was a definitive niche. I remember seeing pics of the near-riot from when the Pigeon Dunks released and thinking how small of a crowd that was compared to say, the recent galaxy release in Orlando. What's happened since then is that, as the saying goes, now "everybody is a sneakerhead." Whether this trend will continue and translate into a larger, lasting customer base for JB, I don't know. I'll leave that theorizing for some of the more knowledgeable people in this thread.
Also if JB ever left Nike, it wouldn't be like you'd start seeing the three stripes on all of their shoes. It'd be pretty much exactly like it is now, an independent subsidiary of another large corporation.
In my eyes, it has diminished. With so many releases every year, and the hundreds of colors that come out in each style, it sort of takes away from the mystique of the Jordan shoe.I wouldn't say that Brand Jordan has diminished, as much as it's beginning to change and grow its customer base. Most of the people on this site that joined any substantial period of time ago are from a time when collecting sneakers was a definitive niche. I remember seeing pics of the near-riot from when the Pigeon Dunks released and thinking how small of a crowd that was compared to say, the recent galaxy release in Orlando. What's happened since then is that, as the saying goes, now "everybody is a sneakerhead." Whether this trend will continue and translate into a larger, lasting customer base for JB, I don't know. I'll leave that theorizing for some of the more knowledgeable people in this thread.
Also if JB ever left Nike, it wouldn't be like you'd start seeing the three stripes on all of their shoes. It'd be pretty much exactly like it is now, an independent subsidiary of another large corporation.