- Jul 6, 2002
- 13,065
- 2,322
RE: The DJ vlog.btw hes right
but with sneakers your gotta pay to play
Nike is a marketing guru. They need to create hype to keep things 'fresh' because at the end of the day, it's a multibillion dollar publicly traded firm. It has to keep the shareholders happy.
If everything was mass produced, they would end up on sales racks, kinda like the old days...when almost everything made it to a sale. They know kids want 'heat' and a lot are willing to go out of their way to obtain them.
If this pack was to be released back in 1999-2003 when I was still in high school, I'm sure they would've flopped severely, similar to the Olive IXs that were eventually on sale for like $40-50.
Nike knows that they need to release these wacky and limited series to tap into the new generation of buyers. Whether the shoes are being bought by a 15 year old or an 'OG' collector that is 30 year old, they couldn't care less.
If you're sick of playing the game...it's simple..don't. Buy at retail if you can or skip.