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Boost is definitely part of it, but remember this is still mostly the casual market that Adidas is tapping into. I have around 15 pairs of Boost shoes, and mostly I just wear them when walking around. I have some for tennis and basketball, but I have gone back to my Nikes with Zoom Air because they feel much more predictable and the Adidas shoes eventually give me sore ankles and knees. And I'm around 180 so not exactly a huge guy. UBs never felt great to me for running, but I do speed runs in my AdiZero Primes and the Boost does given great cushioning to a racing flat. Anything over a few miles and I'm back to my Mizunos. I ran a 10K last weekend and noticed only a handful of UBs in the hundreds of different shoes I noticed. So it's not as if Boost has taken over the world when it comes to tech and real athletes that use the shoes for more than Instagram shots and walking around town. The casual market is fickle and can turn quickly, and it will be no different with Boost shoes. Sure, they're comfy but how many pairs of shoes with it does one person need?
I think Boost technology and quality is at the heart of this Adidas resurgence. Most of the folks I know who are now on the Adidas wave got there because they heard the shoes were really comfortable and well-made and tried out a pair. Once you buy some Ultra Boosts, you're hooked. And then you're like, "Well, let me try some NMDs or Yeezys." And next thing you know, you've bought multiple Adidas runners in a month. So unless Nike comes up with competitive tech and starts giving a damn about quality, Adidas is going to gain on them.