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this is why im hoping it goes through... gas/ time saved and id be able to cop at retail and have em in hand that dayopen a door for people WITHOUT a skate shop near them to have another access point to SB.
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this is why im hoping it goes through... gas/ time saved and id be able to cop at retail and have em in hand that dayopen a door for people WITHOUT a skate shop near them to have another access point to SB.
very underrated
SBMe those pics look touched up.... |:
Credit to elleon28 via nsb.org
too Tiffany...Teal box is dope, not a fan of the new brown box. I like solid colors.
Patience....
tiffany box = retro tiffany sbs? OMgzzzz, just joking yall
one can hope
Patience....
Meh, don't see the big deal about tiffs.
*Ducks head*
NVM you quoted them. They were Dut's picsLoL Wat Pics?
Its okay. I prefer the brown boxCredit to elleon28 via nsb.org
The pink box and brown box is my favorite.Teal box is dope, not a fan of the new brown box. I like solid colors.
yes112 will be a black friday release.
This is the reason that they went in on the "support your local" campaign. SB had a tough time breaking in a first and met a lot of initial resistance, but after the P Rod sponsorship and the growing popularity, they have the green light to get back at big retailers again.Not really. If that's what a shop has to do to get Nike it's money, then Nike will endorse them doing what they have to do.
Here's how I think about it - when you are really trying to break into a market, the first thing you need is credibility - respect from the core audience that will cement your brand as something people need to take seriously. Nike had real issues with this in the skateboarding world. Focusing on locals was a way to build credibility within the community, to say this is a niche product for you guys and in line with your ideals; we are separating this from our huge corporate enterprise. As popularity grows and credibility isn't an issue any more, your main concern isn't how to convince people who like skate shoes that they should buy Nike, but how to expand your market, simplify your distribution chain, and maximize profits. Phase two is always marketing and expansion when it comes to business. At one point, Nike needed these shops more than they needed Nike. Years later, the shops need Nike more than Nike needs them.
If you compare NSB to a start up of sorts, you see the same arc. You start by gaining acceptance among your peers - credibility in the trades. Once that's achieved, companies often revamp their procedures and identities. These are just the phases of a business, for better or worse for the customers.