Which in turn why they're raising prices. Remember, the cost of goods to produce the merchandise is constantly rising (along with everything else in life, except salaries), and in order to turn profit from production, they have to raise prices if they're going to constantly increase stock and inventory of said merchandise/ I know you already know these things, but just a friendly discussion bro. It doesn't really make too much of difference though because the more inventory is produced, the shadier practices will get, resulting in higher costs of production, and higher costs of merchandise unfortunately...