- Jun 21, 2009
- 49,803
- 51,191
Mixture of quite a few things. People gotta understand Atlanta actually has great and passionate sports fans we just been through a lot of **** everyone single one of these teams has given us massive heart break in huge moments in spectacularly embarrassing fashion and MULTIPLE TIMES for each of em too and dudes just get fed up so I can’t really blame dudes for being over that **** sometimes not going to games etc. (prime example current state of the falcons). So now we finally got a team that’s actually doing something in the city and we got something can really get behind and it helps a lot with the locals that Atlanta United doesn’t have the baggage the Hawks, falcons and braves do it’s like a fresh start. Hell my dad who never cared about soccer even in the years and years I been tryin to put him on way before Atlanta united couldn’t have cared less about the sport. But now he’s got a local soccer team in a major league that’s great and doing well and he’s t least checking the scores and watching big games. I think Atlanta United also benefits from the large amount of people that live here that aren’t from Atlanta or Georgia in general. Most people who move don’t adopt the team of the of the city they moving To cause they will still supporting their home town team where they from but a lot of those places didn’t have MLS teams when they moved so they don’t have a loyalty to any MLS team so they feel free to support Atlanta United cause there’s no prior loyalty to another hometown team. So you got locals and people that moved here pretty much all rallying around a new team that’s a fresh start for both locals and transplants.
the marketing was great too. In the city you see Atlanta United stuff all over and have taken a grass roots approach working with local organizations to expand the sport even more building things like indoor courts in a couple train stations with plans to do more. They also didn’t take the easy way out that people associate with MLS teams as far as marketing a new team goes. They had a clear plan to build a winning team and didnt fall into the trope of let’s just get an aging European star to market the team.
Also another factor as fan culture goes i think has helped is the similarity between soccer fan culture and college sports fan culture. Georgia and Atlanta is obsessed with college football like the south is in general and like soccer fans as we all know they will literally ride and die for their team as if it’s the only thing that matters in the world, similar mindset wit college sports fans in the south. That similarity Is also why I believe the south is a sleeping giant when it comes to the future of soccer in this country.
I think all of these factors have combined to making Atlanta United such a success so far
Very well articulated and explained. Appreciated. (You a business major btw?)
I won’t lie, when I heard Atlanta was getting a soccer team I thought “they don’t have a shot”. Yes Atlanta is diverse along racial lines, but Atlanta doesn’t much multicultural diversity like other big cities,
I thought due to Atlanta’s lack of Hispanics and Europeans the MLS didn’t stand a shot, but the ATL surprised me. I got it completely wrong.