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I for sure think it is. At least New Eras have been around for ages. People rocking them back in the 90s and what not. People will continue to wear them even in the future and even if it isn't a street wear thing. You are right as far as cost. New Eras are horrible as far as profit is concerned and orders take months. Dad hats are pennies to a dollar and can be done in weeks.
Word, I don't think it's that off base. Especially since everyone I see wearing dad hats are the very ones on every trend, well except for fast food workers.