Week in Wrestling: Mark Cuban on Vince McMahon and NJPW
https://www.si.com/wrestling/2017/1...k-cuban-vince-mcmahon-new-japan-pro-wrestling via @SINow
SI.com’s Week in Wrestling is published every Wednesday and provides beneath the surface coverage of the business of pro wrestling.
NEWS OF THE WEEK: MARK CUBAN ON VINCE MCMAHON AND NEW JAPAN PRO WRESTLING
New Japan Pro Wrestling airs every Friday night on AXS TV, and the television network, whose chairman is billionaire Mark Cuban, continues to invest more money into its pro wrestling show.
“We’re looking to expand it on Friday nights,” Cuban said in an exclusive interview with Sports Illustrated. “We want to do more live, as opposed to the delay, and we’re talking to them about special events.”
Despite a foray into the wrestling business, Cuban does not believe that WWE CEO Vince McMahon is threatened by the working relationship between AXS and New Japan.
“No, he thinks we’re just little sh---,” said Cuban. “We’re not a threat because of the language. That’s the biggest challenge, the language. But if you’re a purist for wrestling, and you like the action, it’s the best promotion by far. People here aren’t going to connect as directly, but if you really love wrestling, then it’s a no-brainer.”
Cuban is an advocate for those fans thirsting for more New Japan. He purchased the rights to air the top three title matches from New Japan’s Wrestle Kingdom 12–IWGP heavyweight champion Kazuchika Okada vs. Tetsuya Naito, IWGP Intercontinental champ Hiroshi Tanahashi vs. Jay White, and IWGP US champion Kenny Omega vs. Chris Jericho–in prime time on Saturday, January 6, only two days after the event takes place at the Tokyo Dome. Despite the high price to air Wrestle Kingdom on AXS, Cuban did not balk at the cost.
“We’re getting to know them better,” said Cuban. “We went from a delay to a short delay to live, so we’re going to get smarter about it. The numbers keep on going up. Other TVs are declining, and ours are going up. That’s a good sign. There are some nights when it beats MMA, it’s doing that well.”
AXS TV produces the English language version of New Japan Pro Wrestling in association with TV ASAHI Corporation, which is the distributor of NJPW. Their coverage of Wrestle Kingdom 12 will continue on January 12, and the entire show will play out over the following five Friday nights. There will also be an eight-hour marathon on January 6 that will feature matches that set up Wrestle Kingdom.
Cuban credited AXS TV Fights CEO Andrew Simon with leading the production, and he is thrilled to have WWE Hall of Famer Jim Ross as the signature voice of the show.
“I even tune in to check out Jim,” said Cuban. “I can’t say I’m hardcore, but the show is more focused on the wrestling–that’s the glitz–than what you get anywhere else. The talent quality is equal to any of the other promotions, without question.”
Cuban noted that he is energized by the hardcore nature of the New Japan fans, and is excited to build an even wider audience with fans who have yet to experience New Japan on Friday nights with Jim Ross calling the action.
“We want people to get attached and become addicted to it,” said Cuban. “Now we’re online with DirectTV and Sling TV, and Philo.com, which is only $15 a month, so if you don’t have us on cable, you can get us online.
“There will be times in the future when we add more NJPW and less MMA. It’s a Friday night staple.”