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I wouldn't say that T-Mac was more marketable than Kobe...not even post-rape Kobe.
well tmac sold more shoes, even when kobe was a part of adidas.
i'm sure tmac is the face of adidas in basketball department.
TMac. AI isn't very marketable to the general public.
? everyone and their moms wanted to be like ai. mainly because they could relate to him easily since he's only 6ft tall.
ai signature series were really popular back then, right now it's okay. but ai was definately one of the most influentials to the public