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- Apr 29, 2008
Were having a pretty interseting conversation this week about Hype and what makes a great release and what makes a great item and It prompt this question in my head......Who REALLY has the power in the sneaker business???? Is it Nike, Adidas, Reebok, and other manufactures or is it the distributors (i.e Footlocker Inc, Supreme, DQM, Huf, Undefeated Journeys, %@@#%, etc)???? What really prompt this was that Nike 6.0 BTTF Deleorn release...6.0 is pretty exclusive to Journeys and some of the other online Skate Websites (CCS, Zappos Etc)..but if these were an SB..I could see people sleeping in the street...So with that being said...is it really Nike that has the power in putting out great stuff or determining what gets put out?? Or is the distrubution lines that really decide WHAT comes out....
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