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Your logic is completely off. If you gain knowledge of behavioral quirks and habits from scientific analysis and decide to apply it to marketing to manipulate, then that doesn't make the knowledge gained by scientific analysis wrong in any way. It's how you use the science that matters and that boils down to ethics of people. Furthermore, like I said earlier, science is impartial and doesn't care about how "People feel that they need....". The act of guessing how a person feels is subjective and trying to guess that is an art.The study of Physics is only one part of science. However, the study of behavioural quirks and habits, is indeed scientific analysis. How it is applied after spotting the weaknesses of the consumer, is a different story. Still, it takes scientific study in order to find, and then pursue those weaknesses.
How do you make a person feel that they need, what it is that you are trying to sell?