The mindblowing mushrooming of Avengers: Endgame‘s box office weekend continues with early AM estimates for the Disney/Marvel pic showing easily an estimated $111.4M record for the day, that’s 30% down from Friday’s record $158.3M. This puts the Anthony and Joe Russo directed film at an extraordinary $358.5M. This numbers could change in a few hours as late night money is counted.
Note, Saturday is technically higher than Friday, if you back out the record $60M Thursday night previews. That would put Friday at $98.3M, and Saturday’s ticket sales at a 14% surge.
Endgame‘s Friday outstrips Star Wars: The Force Awakens’ previous opening and single day record of $119.1M by $39.2M, and Saturday beats Avengers: Infinity War‘s previous Saturday record of $82.1M by $29.3M.
Consider how staggering Endgame‘s $358.5M opening weekend is. That 3-day is $100.9M higher than the previous $257.6M debut record set by Avengers: Infinity War and $110.5M higher than Force Awakens’ $247.96M start. ComScore/Screen Engine reported yesterday that 62% of this weekend’s audience bought their tickets online ahead of time, while 36% purchased tickets at the theater. Reports of people literally taking off from work on Friday are abundant. No one wanted to miss this film and read about it on social media.
Because of Endgame, the overall box office weekend for all titles is the biggest ever with estimates now over $400M. We’ll have an update later this morning. The highest weekend of all-time was a year ago, when Infinity War led all titles to a $314M three-day. This year? Thanks to Endgame, the weekend box office is soaring to . And it’s not just Disney/Marvel who gets to bathe in this cash, but exhibitors, concession suppliers, Imax, Dolby, Fandago, Atom tickets; this is an industry ripple effect in which many parties have a share in the Endgame box office. The rays of this Marvel film shine on many. Imax’s Friday ticket sales for Endgame were $12M (including Thursday night) which is a $29.2K screen average, and 20% higher than Avengers: Infinity War‘s opening Friday. So far, it’s the biggest global opening for Imax with $52.1M through Friday.
Avengers is strong from Maine to Maui. 3-D accounted for 20% of the take, while PLFs were 12% and IMAX 9%.
Interesting tidbits updated through EOD Saturday: 5 runs grossing over $500K (AMC Empire NY 577K, AMC Orange 574K, AMC LSQ 542K & Regal Spectrum Irvine 504K, AMC Burbank 501K), 11 runs over $400k, 51 runs over $300K, $200 runs over $200K, 404 runs over $150K, and 837 runs over $100K
Updated PostTrak as of Friday night: Parents and kids still were in the minority at 23%, with 77% general audiences. Definite recommend upticked from 83% on Thursday night to 85%. Men under 25 became the leading demo repping 35%, men over 25 are now 28%, females under 25 were at 19%, and females over 25 were 18%. Five stars among parents and general audiences. Kids at 12 a tad more critical at 4 1/2. Diversity breakdown is 44% Caucasian, 21% Hispanic, 15% African American, and 20% Asian/other.
CinemaScore audiences gave Disney’s Marvel Cinematic Universe its third A+ for Endgame following The Avengers and Black Panther.