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Avengers: Yeezy SeasonAvengers: Endgame’ Didn’t Just Break Ticket Records, It Forced Fandango to Change How It Operates
“Avengers: Endgame” doesn’t open until the end of April, but it’s already proving to be an unstoppable box office force. After breaking the Fandango record for most tickets sold on the first day of availability (a feat “Endgame” pulled off in just six hours), “Endgame” has now gone on to shatter the record for most tickets sold on the online ticket outlet in the first week. The company has announced “Endgame” sold fives times as many tickets in this period as “Avengers: Infinity War,” which currently holds the box office record for highest-grossing opening weekend with $257 million domestic. But “Endgame” did more than just break a Fandango record, it changed how the company operates.
In a recent interview with Business Insider, Fandango president Paul Yanover said that in order to survive “Avengers: Endgame” tickets becoming available online, the company had to do something it’s never done before in its near 19-year history: Create a holding room and force users to wait until they can access the server and order tickets. Yanover said the company learned the hard way when “Star Wars: The Force Awakens” tickets became available and the server became overwhelmed and crashed the Fandango website