Was Nike/JB Successful with slowing down Resellers???

[jacksodk]

I remember about two years ago, Nike made a pledge to stop bots and resellers. With the increase in pricing and flooding the market every other week with a release, do you think they were successful? I'm seeing more shoes being resold for UNDER retail as well as many shoes nowhere near selling out in stores and Nike outlets flooded with retros. Now, of course the hyped releases always sell out, but just less than 2 years ago, almost every release was a sell out and quick to resell for 2-5x its retail price!

 

[lexluthor]

Nah. Covid money stopped flowing

 

[Neocortex]

Market prices are mostly determined by hype and demand. Supply actually has little effect. That’s why some shoes can’t sell for more than retail even before they release, when those few early pairs are all in resellers hands.

Resellers don’t drive up prices. Consumers do. If nobody wants a shoe and it bricks, resellers can’t just charge whatever they want

 

[John00]

Sneakerheads often forget outside factors that impact the state of the sneaker community and resell market, like the state of the economy. Inflation is raging and people don't have the disposable income that they had during the pandemic with stimmy money flying around. Credit card debt is at an all-time high, layoffs are happening left and right, bankruptcies are cooking, most people have or are BURNING through their savings and inflation is eating people alive! Don't even get me started on the price of gas going up as well. Most people don't have the money to pay resell, heck, most don't even have the money to buy RETAIL nowadays. That is a major driving force behind the resell market collapsing.

 

[staffsgtdignam]

Sneakerheads often forget outside factors that impact the state of the sneaker community and resell market, like the state of the economy. Inflation is raging and people don't have the disposable income that they had during the pandemic with stimmy money flying around. Credit card debt is at an all-time high, layoffs are happening left and right, bankruptcies are cooking, most people have or are BURNING through their savings and inflation is eating people alive! Don't even get me started on the price of gas going up as well. Most people don't have the money to pay resell, heck, most don't even have the money to buy RETAIL nowadays. That is a major driving force behind the resell market collapsing.

I mean resell isn’t dead-look at what those hideous Jumpman Jacks that released today are going for, for example.

Limited and hype niche sneakers will always have a market but things like GR dunks and Jordans only resell during the type of periods you mentioned.

It’s absurd we reached a point where GR Panda dunks were reselling for like $300-$400 and people were even paying resell for Jordan fusions at one point lol

Glad the free money train from the government is over-people need to go to work and get real jobs instead of trying to move GR kicks for a living.

 

[Kierris]

Nah. Covid money stopped flowing

Huh? Resellers were making a killing during COVID. Prices were at their highest of all time during COVID.

 

[dc2k02]

I believe so, the only people going the resell route want something super limited or the Jordan’s earlier than the actual release date….but I’m coming from the point of view of a sz9 guy. So the bigger sizes might be more of a battle to obtain

 

[lexluthor]

Huh? Resellers were making a killing during COVID. Prices were at their highest of all time during COVID.

Exactly. People were getting 600 a week too. That has dried up and more things are sitting.

 

[staffsgtdignam]

Exactly. People were getting 600 a week too. That has dried up and more things are sitting.

Yeah, crazy the government were just giving people money for existing lol

Probably explains all of the inflation we’re currently experiencing.

 

[jacksodk]

Sneakerheads often forget outside factors that impact the state of the sneaker community and resell market, like the state of the economy. Inflation is raging and people don't have the disposable income that they had during the pandemic with stimmy money flying around. Credit card debt is at an all-time high, layoffs are happening left and right, bankruptcies are cooking, most people have or are BURNING through their savings and inflation is eating people alive! Don't even get me started on the price of gas going up as well. Most people don't have the money to pay resell, heck, most don't even have the money to buy RETAIL nowadays. That is a major driving force behind the resell market collapsing.

Those outside factors DEFINITELY play a huge part in all that's going on. And no company is even thinking about factoring that in with pricing. This economy is going to bottom out in 5,4,3,2,.......

 

[ccastro02]

The past year I’ve literally hit on everything I’ve wanted. I still can’t believe how “relatively” easy it’s been to get all the shoes I want at retail.

I think the recent explosion in popularity of ASICS and new balance has also provided some much needed competition for Nike.

 

[Kierris]

Exactly. People were getting 600 a week too. That has dried up and more things are sitting.

Damn my bad from I read your comment as "COVID stopped the money from flowing."

Completely agree with you.

 

[staffsgtdignam]

Those outside factors DEFINITELY play a huge part in all that's going on. And no company is even thinking about factoring that in with pricing. This economy is going to bottom out in 5,4,3,2,.......

Makes me wish I dumped more pairs in 2020-2021 to all the people blowing their government handouts on kicks lol

 

[lexluthor]

Damn my bad from I read your comment as "COVID stopped the money from flowing."

Completely agree with you.

All good fam!

 

[negrotastic]

I remember about two years ago, Nike made a pledge to stop bots and resellers. With the increase in pricing and flooding the market every other week with a release, do you think they were successful? I'm seeing more shoes being resold for UNDER retail as well as many shoes nowhere near selling out in stores and Nike outlets flooded with retros. Now, of course the hyped releases always sell out, but just less than 2 years ago, almost every release was a sell out and quick to resell for 2-5x its retail price!

I dont think so. Too little, too late on Nike's end. They got lazy and greedy. They didnt listen to the people.

 

[Boo_Radley_]

Yeah as previously stated, the economy has killed resale. I really don’t think Nike/ JB has had much to do with the current state of the sneaker market.

 

[JRepp23]

Nike has no care to control resellers at all. They never have. Nike wants to move/sell product and create buzz with their product. Resellers give them the best of both. Why would they want to slow that down? Morals? They have none. Its a business to them.

 

[jinkazama]

They absolutely did. Shoes were going for 1x..2x over retail and the average joe was missing out on shoes they wanted which caused them to look at other brands. Nike knows we sneakerheads will pay astronomical prices for kicks we want, the average guy who just wants the jordans they had in 8th grade isn't and there are more guys like that than us. So they've made stuff way more available even if that means Jordans... go on sale. They would much rather sell more jordans...nikes at retail prices than let resellers sell fewer pairs at a mark up.

 

[jacksodk]

Are resellers important. Yes. Did the economy have something to do with the shoe game crashing back down to norm. Yes. But, I do think Nike had a hand in it as well. Continously flood the market, as well as try to "beat the bot game." It kills the market when both snatch up everything making it not fair for the average person to obtain just to do a 100x mark up on the sneakers. So I would definitely want to stop that as a company and brand because that's bad for my business and will make others go elsewhere. Meanwhile, I'm going to still raise my prices (since people are paying resell prices) to increase my profit share. And even if I do put my shoes on sale, they are still selling for the price I normally would have priced them at anyway

 

[Kierris]

Y'all are making it deeper than what it is... People are broke and have to cut costs... $200 shoes just isn't in the average person's budget right now. The pandemic showed us that if people have the money, they'll spend it regardless of cws.

 

[Boo_Radley_]

Y'all are making it deeper than what it is... People are broke and have to cut costs... $200 shoes just isn't in the average person's budget right now. The pandemic showed us that if people have the money, they'll spend it regardless of cws.

Yeah this, Nike JB didn’t just start flooding the market. They’ve been releasing an obscene amount of sneakers for years now. The economy just has people focusing on necessities and not frivolous wants. The average family is having to spend an extra 30k just to maintain the same life they were leading in 2019. Sneakers aren’t the only thing that has taken a hit, furniture isn’t selling, big box stores like Lowe’s and Home Depot are reporting sluggish sales data, I just read an article about how Amazon customers were more focused on household necessities during prime week this year and not really rushing to buy gadgets and such. Once this inflation stabilizes (if it actually does) and things get back somewhat normal the sneaker market will pick back up, but for the foreseeable future this is the way it’s gonna be and I’m not mad about it.

 

[airthompson]

Lol at Nike stopping resellers. They do not care and it’s a ploy to create justification on massive price increases.

If Nike truly cared they’d create a system prohibiting resell (similar to a Rolex per se), use better security to block bots, etc. Nike killing resell, would lead to killing hype, which would ultimately not make the product cool. They’d be shooting themselves in the foot.

 

[All Ready]

they didn’t slow resellers

they slowed sales all together

trust and believe they’re thinking of ways to increase both hence undftd 4s etc

 

[ill4eva]

Nike should focus their efforts on shutting down reps more than they should resellers. Reps hurt their brand waaaaaaay more than resellers do. Was at the mall last week and saw 3 pairs of Travis Scott 1 lows, a pair of Travis Scott 1 highs, some Off-White Chicagos, and 2 pairs of SB4s. Gross