Just found this article about the nex X-beam basketball shoe and the Reebok athletes in the dunk contest. EnjoyNBA Player Jason Richardson to Endorse Reebok
Jason Richardson, Steve Francis and Gerald Wallace to Debut New XBeam
Franchise Shoes in NBA All-Star 2002 NBA.com Slam Dunk Presented By RealOne
CANTON, Mass., Feb. 7 /PRNewswire/ --
Reebok International Ltd. (NYSE: RBK) announced today that Jason Richardson,
first round draft pick from Golden State, will endorse Reebok products.
Richardson, a 6'6" starting Guard/Forward averaging 11.5 points per game, will
endorse Rbk, Reebok's new collection of street-inspired footwear and apparel
hook-ups for young men and women.
"We are extremely excited that Jason Richardson, one of the premiere
rookies in the league, has joined Reebok's roster of athlete endorsers," said
Todd Krinsky, Reebok's senior director, young men's. "Richardson exemplifies
what our new Rbk collection represents. He's new, he's electrifying and he's
an inspiration to young men who admire his passion for the game."
Richardson will wear the XBeam Franchise in white/silver (release date
April 5) during the 2002 NBA.com Slam Dunk presented by RealOne and the 'got
milk?' Rookie Challenge on NBA All-Star Saturday Night. Three of the four
players selected to compete in the Slam Dunk competition are Reebok athletes.
Richardson, Steve Francis of the Houston Rockets, and Gerald Wallace of the
Sacramento Kings will each don the new XBeam. Francis will wear the XBeam in
white/red, and Wallace will wear the black version.
"Jason Richardson, Steven Francis and Gerald Wallace chose to wear the
XBeam because it's a futuristic, lightweight shoe designed for these high
flyers," said Krinsky. The XBeam is an engineering breakthrough for plastics,
providing flexibility, cushioning and a lightweight feel while looking sleek
and low to the ground.
For further information on Reebok's RBK collection, featuring the XBeam,
please visit
press.reebok.com and enter the following username and
password: Username: jwfoster Password: reebokpr.
ABOUT REEBOK:
Reebok International Ltd., headquartered in Canton, MA, is a leading
worldwide designer, marketer and distributor of sports, fitness and casual
footwear, apparel and equipment. Principal operating units include the Reebok
Division, The Rockport Company, Greg Norman Collection and Ralph Lauren
Footwear. Sales for 2001 totaled approximately $3.0 billion.
Ok, I'm done, you can go.