Not the Adidas J. Wall, recent Rose 5s since they know they don't sell, don't remember if they were excluded when they debut. It depends if the shoes sell, how popular they are. They tend to lift the exclusion when they don't sell.
For the Drives, the exclusion is on some pairs and not others. When they first came out they probably weren't excluded but I didn't start buying UA until few months ago. The ND PE, Heritage, Award Seasons aren't excluded from discount so I don't know how they determine what gets excluded or not. The low colorways aren't anything special. If they released them months ago, pretty sure they would not have the exclusion.
For the Curry 1s, they are 2 for 2 with the exclusion on Eastbay/FTL. Candy Reign, Underdogs, and Father to Son may have the exclusion also, we'll have to wait and see.
I asked Eastbay once why some have the exclusion and they said it is up to the manufacturer, but we know they don't care since they're paid so what the seller does with the shoe's pricing/discounts is up to them.