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They just keep getting cheaper and cheaper. It's inconceivable that the 7 is UA's primary signature athlete's shoe.It's kind of crazy how Steph's shoes fell off the map after the first 2 pairs. They haven't been horrible or anything but I haven't seen anyone in gyms or anything really wearing them.
I’ve been told by a “sneakerhead” source in China that Golden State Warriors superstar Stephen Curry will soon have his own brand under the umbrella of Under Armour, just like how Michael Jordan has his Jordan Brand at Nike.
His new “Curry8 Flow” is supposed to drop sometime in the Fall. I have heard both August and September as possible release time frames, so I don’t have strong intel on that.
This news, then, updates the previous report of a “re-branding” into what really amounts to a new brand launch, which includes the new logo we previously reported. Obviously, that new logo will be akin to what the Jumpman logo is to Jordan Brand, and different or separate than the Nike brand. In other words, Under Armour’s “UA” logo will no longer appear on any forthcoming Curry signature shoes.
The new, or rather morphed, “SC30” logo can also be seen in our previous report
https://www.nbcsports.com/bayarea/w...eph-curry-persuaded-under-armour-stay-companyBefore Embiid got his sig shoe Curry was the only face of their basketball division, don't understand why he has his own brand. Nike did it to give Jordan Brand its own identity because of how big it is. Is this a move to guarantee Curry doesn't leave UA? Cheaper than giving him a lifetime contract?