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- Jul 18, 2012
Dude's reactions are priceless... some of the things those kids say sound unscripted IMO
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ehh, the guy who plays in the commercial said they were pretty much off the cuff by the kids and its up to him to react in a straight man way.
What? Where?
Q. Are the AT&T commercials with the grown-up interviewing the kids at the elementary schoolroom table scripted?
A. The commercials, which use the phrase “It’s not complicated” to extol the virtues of AT&T’s wireless service, began with prepared scripts “just in case,” says Steven Schwadron, a spokesman for AT&T who is a senior vice president and partner at the Fleshman-Hillard division of the Omnicom Group.
“But the kids always came up with better unscripted answers to questions like ‘Why faster is better’ than we could ever write,” Mr. Schwadron writes in an e-mail. “It gave the spots a more natural feel and is one of the reasons why the ‘It’s not complicated’ campaign has been a such a success.”
The commercials are created by the Atlanta office of BBDO North America, part of another Omnicom agency, BBDO Worldwide.
this one gets me every time lol
I feel like they stole this idea from some insurance company from like 2 years ago...i forgot tho
i find them annoying...
if the kids responses were authentic (not scripted) then they would be funny.
ehh, the guy who plays in the commercial said they were pretty much off the cuff by the kids and its up to him to react in a straight man way.
Imo the best set of commercials in years.i was JUST thinking to myself the other day how these are my favorite commercials in a while
WORD.
Yup, followed by" we want more we want more "Funniest one is when the little girl is like "araahrahrahra , which means I wish I was back to a human..."
Then the man is like "w-wut?
Hahha
They've gotten funnier to me over time. The kids and dudes reaction are both priceless.
I'm hoping this is true. It makes it so much better.i find them annoying...
if the kids responses were authentic (not scripted) then they would be funny.
ehh, the guy who plays in the commercial said they were pretty much off the cuff by the kids and its up to him to react in a straight man way.
Imo the best set of commercials in years.
The "wolf" one and the "Rhymes with flash" has me in tears EVERYTIME
this one gets me every time lol
You must not be around kids around 4-7, anytime I would get up and dance my little cousins would try and do the same exact moves as me.Definitely scripted, unless these tots are Saturday Night Fever devotees who like to randomly coordinate moves
'But what about the animals, what would they be made out of.' Gets me every time.