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Like I been saying, dude's playing the long game. He wants to be one of the greatest of this generation and he's doing what he has to, to do that. In order to do that he's gotta appeal to the masses. If not, he'd go down as another Akon
I don't agree with this at all.
He's not "playing the long game" or setting himself up to be the greatest by making Max Martin cookie cutter pop, he's just trying to expand his audience and continue to gain popularity/fame which is fine.
Playing the long game would be making more experimental music which pushes and changes the sound of "pop" music like he was after he already has this level of popularity.
He accomplished this by The Hills which went #1 while sounding like nothing else out there at that level but he didn't do that here.
This is just more of the status quo.
Not a criticism but call it what it is.