anytime you have a cheaper version of something expensive that isnt fake or bootleg, its going to be popular as that opens it up for more people to be able to afford them
we have seen these in fashion/sneakers
its not exact but its very close and it is technically made by omega, if you dont care about the movement of the watch, would you pay $250 for the first pic or $7k for the second pic? even if you care for the movement, $250 is almost chump change if you can dispose of $7k for a watch, hell tax on the actual speedy is more than double the price of the swatch version
plus its going to be extremely limited the first time around and again as NTers we know how it goes, resellers gon eat em all up and capitalize on people who wants now and pay more than retail making them even more hyped and harder to find