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well what I'm saying is it's not just the brand. it wouldn't matter if the player signed with Nike/JB/Adidas/Converse and others but if the player is not that worth talking about and doesn't deliver, the product won't fly off the shelf. just look at Draymond Green for example.Those players you mentioned may not have the most popular shoes, but they still got a lot more folks that cop & wear their shoes compare to a Hakeem Olajuwon (Etonic), Shaq (Shaq Brand), Stephon Marbury (Starbury), etc.
I understand what Hakeem, Shaq & Stephon were trying to do, sell shoes at affordable prices, but unfortunately the masses don't want cheap shoes, they rather kill someone for expensive/popular ones. Ish is messed up. My last JB purchase was the AJ6 'Oreo'. I f with different brands Nike, Reebok, Fila, Ewing, Brooks, etc.