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I agree. The extremely limited and tight inventory control now is a direct result of the grand larceny practiced with regularity by professional thieves back then. For all their bravado, I found many of the excerpts in the documentary to be subdued, glum, and depressing. It's ironic that those same people have to stand in line and get a wristband just to get 1 item.After watching the documentary, I’m a little conflicted. I see a lot of early adopters of the brand from the urban communities expressing their “Love and Loyalty” of the brand but to say that Ralph Lauren would be nothing without them is incredibly obtuse.
To be in a business where you pay any respect to a gang of thieves that would rather boost your product by the bag loads at a time than pay for it is asinine. They may be legit now but best believe that while that Lo-Life movement may have been instrumental in bringing back those collections BUT it’s the boosters that may have made it harder for new comers to cop it today. Ralph doesn’t operate on limited releases but wasn’t going to take the chance of having the lot of their product boosted with a general style release. He just made sure that the boosters paid for this time around.
Who was that one lady? She was mad annoying, and that one weenie that was a pop culture critic (whatever that is). Felt like they were outta place
"Polo is lucky, Hip-Hop chose Polo"You talking about the older women who started the video. She is in everything man I swear
After watching the documentary, I’m a little conflicted. I see a lot of early adopters of the brand from the urban communities expressing their “Love and Loyalty” of the brand but to say that Ralph Lauren would be nothing without them is incredibly obtuse.
To be in a business where you pay any respect to a gang of thieves that would rather boost your product by the bag loads at a time than pay for it is asinine. They may be legit now but best believe that while that Lo-Life movement may have been instrumental in bringing back those collections BUT it’s the boosters that may have made it harder for new comers to cop it today. Ralph doesn’t operate on limited releases but wasn’t going to take the chance of having the lot of their product boosted with a general style release. He just made sure that the boosters paid for this time around.
Keep it a buck, Bonz among other people low key admitted RL could not really acknowledge the Lo Life's sinceAfter watching the documentary, I’m a little conflicted. I see a lot of early adopters of the brand from the urban communities expressing their “Love and Loyalty” of the brand but to say that Ralph Lauren would be nothing without them is incredibly obtuse.
To be in a business where you pay any respect to a gang of thieves that would rather boost your product by the bag loads at a time than pay for it is asinine. They may be legit now but best believe that while that Lo-Life movement may have been instrumental in bringing back those collections BUT it’s the boosters that may have made it harder for new comers to cop it today. Ralph doesn’t operate on limited releases but wasn’t going to take the chance of having the lot of their product boosted with a general style release. He just made sure that the boosters paid for this time around.
I think the Polo obsession within urban culture and Hip Hop can be attributed in large part to Thirstin and the Lo Lifes, to the point that a lot of younger Hip Hop heads might not even realize it or know about them. They do deserve props for that. However, the cult like culture surrounding some of these cats is bizarre as hell. They wear Polo day in and day out, attend functions and remain arrogant about a brand that was never meant for them. Polo's cool but the obsessive side of it is annoying. What kills me is the later generations of Lo heads who act like they were there in the 80s with the gang.
Keep it a buck, Bonz among other people low key admitted RL could not really acknowledge the Lo Life's since
I mean any positive spin they put on it could be viewed as them condoning that stuff. He ended his segment with "I know we cost you some money, but you made more off us than you lost". That's cool and all but I can see how the brand would want to distance themselves from that **** publicly
- They were criminals
- They were costing them money
I get you. A lot of them have the attitude that they 'made' Ralph, but they praise him at the same time. What I took from it was that they popularized it to the urban community. Once they put that stamp of approval on it, it was acceptable to be worn in our community. In a sense they made it hot. RL's catalog is so broad and diverse Polo would've been fine regardless, but Im not sure it would've had the cult following it did/does. And that's what I believe the whole documentary is about. Our culture is the biggest consumer. Once we accept something it spreads like wildfire, and can go out just as quick. I hate to say it, but I feel like Polo is to most of us 30+ then & now what Supreme is to the kids today. They just aren't dying over it.I concur. The biggest annoyance was the arrogant overtones throughout the doc that Ralph would not have survived without them. Name any other brand that is regarded as holy in the streets that sustains itself by pandering to that very small niche demo. None. Well, maybe LV right now which may do more harm than good in the long-run. It wouldn’t make sense bc these people said they stole bc they couldn’t afford it.
I can see the allure of having something not originally meant for you but I can’t condone stealing and turn around saying that the brand owes you something or you made it relevant. Ralph would be a timeless classic regardless.
Atleast it aint 125
Watched the doc last night. Ralph certainly would have existed but them cats made Ralph hot in the streets organically. Brands seed items to people for exposure and such, LoLifes seeded themselves
I agree. In some weird way, it is equivalent to brands giving products to so-called "influencers" (and yes I know these guys boosted). I think RL would be a success regardless but would it have the cache and cred with innercity youth that it has now? However, wanting recognition from RL is not something the originators should covet cuz they don't need it. As somebody said earlier, those who know, know.