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But we're not talking about Nike x any collaboration. We're talking about iconic gr sportswear silhouettes that could potentially be filtered into your average consumers repertoire.
I see plenty of non sneakerheads rocking crazy colors, more than I would ever wear. Soccer moms and all types of people at the gym with those wacky color splashed asics. Neon kicks everywhere during the summer. It's not a niche market, its just a market. 80s/90s style is in right now. So the affinity of a model like infrareds could be your commonplace average wear. Especially if it gets exposure at places [like marshalls].
That was my point in an earlier post but that's not the point I was making in this last one. Tons of sneaker heads seem to think they're Nikes target market. That what draws people to the brand is exclusivity and limited releases. I'm saying that's not the case. For the most part exclusivity plays no part in why the average consumer is drawn to Nike, unlike sneakerheads who again are a niche market.