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rolex watches fell OFF by da 2000's....and bretling dominated for a decade plus, its just recently when rolex came back with@ breitling making rolex step up their game. Who even rocks a breitling anymore? Everyone is on the rolex game which is a good and bad thing (ace hood's Rollie bezel)
da big face variants that they came for a comeback, not to mention that yellow gold came back strong.
but you are talking strictly about da rap scene. outside of rap and hip hop, rolex was still doing fine.
I remember Ben Baller posting pics and saying ROLEX lost their appeal, celebs were giving them to their girls.
I think he posted Paris Hilton wearing a men's Rolex.