I think (I'm no expert with this celebrity stuff - I don't even know what Travis Scott is famous for, really) what is different with dunks than other models he has been associated with, is that besides his own model, he actually rocked (maybe still is) a lot of other dunks. So did his girlfriend (a Kardashian?). I remember something about her wearing the MF Dooms. So for the AM1 market to make a similar connection with his fanbase I believe he (and others around him) need to start sporting AM1s frequently. Remember when Kanye was wearing various AM1s 10-15 years ago? That certainly spiked some interest in AM1s. However, the power of social media + the general interest in sneakers today is at a completely different level. So, it will interesting to see what happens.