Here is the thing though NMD's and UB's sell because they are fashionable and in the case of the UB's really really comfortable. If you wanna say Kanye helped to shine light on them fine I am tired of arguing against that. BUT NMD's and UB's wouldn't keep selling out if they were trash, adidas made a superior product that is also desirable thats why they are successful. If you think Nike will sell a ton more 31's because of the Breds I have a whole case of Floppy disks to sale you. No one is checking for 31's like no one was checking for the 30's, they tried to put 29's in packs and those still didn't sell well either.
I can agree with most of this
The 29 actually did sell well for the most part it was a great shoe
The issue for many was the price point being high
Adidas has great product with the NMD and ultraboosts no question
But also what helps is adidas is not pricing out the consumer
Nike has been wanting to cash in on the resell market dollars so they raised prices across their entire brand
Which has blown up in their face massively as the past 2 years have you ever seen so much Nike/Jordan shoes hit sale racks and outlets for super markdowns?
Where adidas with NMD starting at $120 is far more appealing price point to the consumer
Even now Nike has the roshe 2 coming at like 120-130 and I'm like really?
A large part of the roshe appeal was that low price point
Hell KD went up in price and newest model they lowered it and it's helped
Nike needs to lower prices on their shoes because the sheer bulk of shoes getting marked down has been a company high like I've never seen in my lifetime till recent