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Lillard
“You see some people have come out with shoes and they didn’t want their shoes to be expensive … That was big for me,” said Lillard. “I really like the Boost in the shoes I wear now, but the shoe would have been, I think, a lot more expensive. I think like $50 or $60 more expensive and I didn’t want it to be that way. I wanted it to be at a reasonable price, especially for my first shoe. The crowd that I really want to be able to wear my shoe, I want them to be able to afford it.”