UFC is in trouble. Maybe not financially. But they definitely took a few step backwards in the last few years:
1. milked chael/silva for too long to establish silva as GOAT only for GOAT to get KTFO while showboating, then having GOAT break his leg kicking someone... anderson silva was becoming a household name in America - how many people know who Weidman is?
2. next GOAT: gsp loses to a bearded guy (in most opinions) but wins a contro decision - then immediately vacates the belt with all kinds of reasons. this is like if LBJ and KD decided to go play football.
3. back up plans: create barao as p4p best fighter, only to see him get destroyed. anthony pettis - he really should be a star - gets injured too often.
4. the champs: aldo has been pretty unstoppable but i've seen him fight live twice and both weren't the most exciting fights. especially the kflo fight. plus people don't love to watch 135 pounders going at it. they want to see the big guys. this is the mighty mouse curse. no one wants to buy an action figure or watch a gladiator that is a foot shorter than them. unfortunately, the young and charismatic dos santos has been replaced by a freakish machine of a man in cain velasquez. whatever he has in amazing cardio for a man his size, he sorely lacks in personality. very, very, very uncharismatic guy.
5. the plan that should have been the plan: jj was the plan all along. he's nearly unstoppable, a "real" athlete, and he's very, very young. but problem is, he's a bit of a diva and UFC (dana) take huge public blows at their only real draw. fact is, jj is a lot easier to root against than root for. throw in the diva reports and it's harder to root for him.
6. interesting contenders/big names are all related with trt and/or other banned substances: chael, belfort, wanderlei...
7. the rousey show: i really don't know. ronda v. miesha 2 was by far the best fight i've ever seen live. but i don't really think of miesha as a fighter who happens to be hot. i think she's a hot girl who happens to fight. not sure about the whole women's mma thing. rousey doesn't have a challenger.
8. individual sports like these must have big names and big rivalries. the biggest name right now (active) is jon jones or arguably dana white. the biggest rivalry right now is jon jones/dana white imo.
ufc has hit a wall imo. i might be wrong but making three new championship belts wasn't a great move. letting the silva/sonnen rivalry hog up all the media only to have both dudes gone within 1 year is a disaster. i will continue watching - i loved seeing dillashaw dethrone barao but no one really knows or cares about dillashaw. and right before the fight white was saying how barao was P4P best right now, etc. just a bad move.