To be fair to Joe, he really just re-iterated what people have been saying for a while now and that’s the fact that Apple lacks innovation.
As a creator I think Joe would like one of the most successful companies in the world to push creativity a bit more and fund creatives but that hasn’t real been Apple’s thing since the death of Steve Jobs.
If u look at the way tech moves with Apple, someone usually does it first and Apple waits until the product has been refined before giving it to the masses (see the AirPods, the HomePod, fingerprint ID etc.)
Apple is lucky that the masses still see them as cool but what happens when the influencers go elsewhere. They definitely still have the market share for now but there’s no telling what that will look like in a decade. 10 years ago no one thought blackberry would be going anywhere especially the business guys. Now look....