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In the 1980s, Nike shoes were making it big everywhere in the world. In Malaysia, a pair of Nike shoes cost approximately RM200 — which was steep considering that a fresh graduate earned only about RM1,500 a month then. Perhaps sensing an opportunity, Sime Darby subsidiary Sime Darby Footwear Sdn Bhd began selling shoes under its Aliph brand.
In fact, rock band Search had a model dedicated to them — aptly named Aliph Search. Today, the humble Aliph shoe has become an icon and is sought by collectors and fans of the ‘rock kapak’ era. A pair which is in fairly good condition can fetch up to RM400.
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I REMEMBER WHEN: I GREW UP IN THE 1980S
I REMEMBER WHEN: I grew up in the 1980s THE NEW WAVE: The 1980s was a prosperous period in the nation’s history. We saw the production of ...