blco02
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Figured you guys would want to see this- sounds like a must watch. Mark your calendars.
Swoosh! Inside Nike will premiere on CNBC on Tuesday, February 12th at 10PM and 1AM ET, pre-empting The Big Idea WithDonny Deutsch. The show repeats on Monday, February 18th at 9PM/12AM ET and Sunday, February 24th at 10PM ET.
Swoosh! Inside Nike
Nike dominates the sporting apparel world through constant innovation, breakthrough advertising and sheer grit. In thisone-hour CNBC special, "Swoosh! Inside Nike," CNBC takes an exclusive behind-the-scenes look at how Nike designs, manufactures and markets itssneakers. Michael Jordan, Tiger Woods, LeBron James and other superstar/endorsers explain how they helped Nike establish its brand; the man behind Nike'smost famous commercials reveals how founder Phil Knight came to stop hating advertising; and fanatic "sneakerheads" describe how Nike seduces themwith its "hot kicks." CNBC also travels to Vietnam to examine the current state of labor conditions that gave it so much trouble in the '90s.And, in a rare interview, Phil Knight give his version of how Nike has transcended sport to embody its customers aspirations.
Swoosh! Inside Nike will premiere on CNBC on Tuesday, February 12th at 10PM and 1AM ET, pre-empting The Big Idea WithDonny Deutsch. The show repeats on Monday, February 18th at 9PM/12AM ET and Sunday, February 24th at 10PM ET.
Swoosh! Inside Nike
Nike dominates the sporting apparel world through constant innovation, breakthrough advertising and sheer grit. In thisone-hour CNBC special, "Swoosh! Inside Nike," CNBC takes an exclusive behind-the-scenes look at how Nike designs, manufactures and markets itssneakers. Michael Jordan, Tiger Woods, LeBron James and other superstar/endorsers explain how they helped Nike establish its brand; the man behind Nike'smost famous commercials reveals how founder Phil Knight came to stop hating advertising; and fanatic "sneakerheads" describe how Nike seduces themwith its "hot kicks." CNBC also travels to Vietnam to examine the current state of labor conditions that gave it so much trouble in the '90s.And, in a rare interview, Phil Knight give his version of how Nike has transcended sport to embody its customers aspirations.