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- Joined
- Oct 8, 2008
I agree that the chaos and violence that surrounded this release should never occur. Nike, the retailers, and the malls should be ashamed for the way they handled this release. People should not have to risk their lives just to get a pair of shoes. I have enjoyed collecting Jordans for the last 20 years because it used to be fun. But this release was complete anarchy.
I don’t think you can simply call it a result of capitalism. Nike didn’t produce enough of these. I saw 100+ people standing in line at a store that only got 12 pairs, and I live in a major city. This same problem happened all over. By limiting quantity, Nike essentially allows the resellers to run the release and set prices. Instead of Nike earning profits on the extra pairs they could have produced and sold, the resellers are making the profit instead. How is this sound business for Nike?
There should be a pre-order system in place, so that Nike knows exactly how much demand there is and how many pairs to produce. This would avoid the lines and stampedes. You show up on release day with your receipt and pick up your pair, simple as that.
I don’t think you can simply call it a result of capitalism. Nike didn’t produce enough of these. I saw 100+ people standing in line at a store that only got 12 pairs, and I live in a major city. This same problem happened all over. By limiting quantity, Nike essentially allows the resellers to run the release and set prices. Instead of Nike earning profits on the extra pairs they could have produced and sold, the resellers are making the profit instead. How is this sound business for Nike?
There should be a pre-order system in place, so that Nike knows exactly how much demand there is and how many pairs to produce. This would avoid the lines and stampedes. You show up on release day with your receipt and pick up your pair, simple as that.